Iqaluit graphic designer looks to pair fashion with purpose


“I feel individuals care in regards to the purchases they make”

This Arctic char sample is featured on hoodies, mugs and T-shirts bought by Iqaluit graphic designer Vish Purgass, with among the income going to Iqaluit’s meals financial institution. (Picture courtesy of Vish Purgass)


Emma Tranter

An Iqaluit-based graphic designer is combining vogue with goal this vacation season.

Impressed by the Inuktitut which means of Iqaluit, “place of many fish,” Vish Purgass designed an Arctic char sample and had it printed on hoodies, T-shirts and mugs. These gadgets can be found by way of a web-based retailer he not too long ago launched referred to as Places and Faces.

A portion of the proceeds from every merchandise bought will go to the Niqinik Nuatsivik Meals Financial institution in Iqaluit.

Purgass mentioned he has not but determined precisely what share he’ll donate. He mentioned it relies on the success of the challenge.

Pugass mentioned he has been designing since 1995 and has at all times favored experimenting with display printing.

“I type of sketch my very own drawings and do my very own T-shirts. I used to screen-print in a basement by the ocean in Nova Scotia and attempt to promote my T-shirts,” he mentioned.

The merchandise are made in Canada.

Purgass mentioned he hopes to finally broaden Locations and Faces to help different charities and initiatives in different elements of the world.

However proper now, he’s targeted on elevating cash for the native meals financial institution.

“Simply bringing extra worth to individuals. Meals is a ardour of mine. One of many UN’s sustainable growth objectives is zero starvation, so it made sense to type of join that and create a profit-for-purpose enterprise.”

Purgass mentioned the challenge has already acquired a number of curiosity. Presently, individuals can order merchandise on his web site.

“I feel there’s one thing there. I feel individuals care in regards to the purchases they make,” he mentioned.


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